March Madness: 2017 NCAA Women’s Basketball Tournament Regional Semifinals (Round of 16)- Day 1

Women are stealing the show during March Madness, but the NCAA continues to neglect them
by Lindsay Gibbs, Think Progress
3/24/2017

When most people think about March Madness, they only think of the behemoth men’s tournament, which generates over $1 billion in advertising revenue alone, more than even the NBA playoffs. When they do think about the women’s game, often they only go as far as the University of Connecticut, which is partially understandable: the UConn women have won the last four NCAA tournaments (and six of the last eight), and are currently on a history-smashing 109-game win streak that extends back to 2014.

But as impressive as that is — and there really aren’t enough superlatives — there is much more to women’s NCAA basketball. This year alone, two double-digit seeds (№ 12 Quinnipiac and № 10 Oregon) made it to the Sweet 16 (only one on the men’s side), and there were nine games decided by one possession, compared to only seven in the men’s opening weekend. And still, there were those complaining about the lack of competitiveness in the women’s game.

That’s endlessly frustrating for those close to the sport. “For people crying for parity in the women’s game, that’s exactly what we saw across the board in the first two rounds,” freelance sportswriter Gabriella Levine told ThinkProgress.

Look, it makes sense why the men’s game is more popular than the women’s right now — it did get quite a head start, after all. The NCAA debuted a men’s basketball tournament in 1939, it didn’t host a comparable women’s tournament until 1982. (From 1971–1982, the Association for Intercollegiate Athletics for Women held a championship.) In fact, for most of last century, the women’s game was limited to six-on-six basketball, in which three players from each team remained on each side of the court. Running the full court was simply deemed to be too much work for the women. (This rule changed on the collegiate level in 1971, but didn’t change in many states until much later — Oklahoma didn’t abolish the rule until 1995.)

In 1996, the women’s tournament moved from CBS to ESPN to help its scheduling issues — CBS demanded that the Final Four and championship games be played on back-to-back days — and so that the earlier rounds of the tournament could get more coverage, since CBS would often only nationally broadcast the Final Four. That bet ultimately paid off — ESPN produces all 63 games, and they can be watched online if they are not being shown in your local market.

But being on ESPN has its drawbacks as well, as the games are still sometimes bumped from television for other ESPN sports programs, be it tennis or even the men’s NIT tournament, a showcase of teams not good enough to make it to the Dance.

Ultimately though, the biggest challenge that women’s basketball faces is that the men’s is still seen as the default, especially in March.

“When it comes to choosing between the men’s and women’s games, the media always chose the men’s,” Levine said.

ESPN might have the rights to the women’s game, but its website still features the men’s tournament much more prominently. At a bar on Saturday night, there were televisions turned to three blow-out men’s college basketball games; an NBA game where the starters were sitting; and an early-tournament World Baseball Classic game, despite the fact that there was a close women’s game coming down to the wire. Even the media center at the University of Maryland early on Sunday was showing the Michigan vs. Louisville men’s game instead of the battle on ESPN2 between the women of Kentucky and Ohio State, one of only two teams to beat the Terps this year.

It’s a shame, because people not tuning into the women’s tournament are missing out on a chance to enhance the madness — to see more upsets, more nail biters, and more incredible stories unfold in real time. And really, isn’t that the whole point?

There are initiatives in place to help develop the women’s tournament more — including hosting the first two rounds at the home courts of the top four seeds in each region as a way to boost attendance and cater to passionate local fans. (Hence Maryland’s home-court advantage.) And ESPN does devote significant resources into producing its games and pushing the women’s bracket challenge on its website, and the talent and care involved in the productions are notable.

But Levine says that it’s key that women’s basketball fans not fall in the trap of just being happy that women’s basketball games are being shown somewhere, and to continue to push for more thorough, consistent coverage — particularly in the form of beat reporters who spend week in and week out with the teams. Others are thinking even bigger than that. College basketball analyst Debbie Antonelli is a fierce advocate for moving the women’s Sweet 16 to Las Vegas, particularly as a way to cater to the male 18–34 demographic.

It’s a firm balance between pushing the sport to get bigger and better, while also understanding and embracing the historical and practical reasons why the women’s game is currently less popular than the men’s. After all, it has come a long way in the past couple of decades, and nobody is more aware than that than Elon head coach Charlotte Smith, who won the NCAA championship for the North Carolina Tar Heels when she hit a game-winning buzzer beater in 1994.

She said in the past 25 years she’s seen the crowds get bigger and the fans grow more passionate and diverse.

“There’s a lot more guys following women’s sports .. to hear them say, ‘We’re watching women’s basketball,’ that’s a great thing because basketball is basketball,” Smith said after Elon’s first-round loss to West Virginia in heartbreaking fashion in the program’s very first NCAA tournament appearance.

“I think [the women’s NCAA tournament has] grown in terms of popularity, attendance, and people respecting the game for what we do. A lot of us may not play above the rim, but we play a beautiful game below it.”

Besides, it’s a foul to hang on the rim except to prevent injury.

Actually I’d be very disappointed if the games moved out of Gampel and Harbor Yard before I go a chance to see them in person (what about incredibly busy are we not understanding?).

The essentials-

7:00 ESPN Notre Dame-Ohio State

Muffet, who has a name like Muffet? I can’t root for Ohio State either since they are the anti-Christ.

7:00 ESPN2 Mississippi State-Washington

Mississippi State is dangerous, therefore Washington. Besides Huskies Huskies would drive the announcers nuts.

9:00 ESPN Baylor-Louisville

Baylor are bullies, therefore Louisville.

9:00 ESPN2 Stanford-Texas

Well, Stanford would set up a sibling rivalry match, besides- Texas.

18 comments

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  1. Vent Hole

  2. Ohio State in Red Notre Dame in White

  3. Ohio wins the tip

  4. Notre Dame scores first

  5. Mississippi State in White Washington in Grey

  6. Mississippi wins the tip

  7. Washington scores first

  8. Mississippi State 38 – 29 at the Half

  9. Texas in Orange Stanford in White

  10. Stanford wins tip

  11. Stanford scores first

  12. Baylor in White Louisville in Dark Blue

  13. Baylor wins tip

  14. Baylor scores first

  15. hi ek.

    it’s not the NCAA that neglects women’s basketball, it’s the average fan. although their choice to hold regionals in small and hard-to-reach cities like Lexington KY and Stockton CA hardly helps the traveling fan or the walkup attendance.
    I applaud ESPN for covering the womens tournament as well as they do, and shaking down their sponsors.

    Go Cardinal! I’m hoping for a second-half recovery from Stanford.

    1. Me too, I like that sibling matchup.

      Bridgeport is not hard to get to (Storrs on the other hand is). Biggest city in Connecticut and a mere 60,miles from Manhattan.

  16. and we got the second half recovery!
    i guess you moved over to the men’s side.
    Stanford 77 Texas 66 Final

    1. I used to be able to spend 20 hours a day blogging, but that was 10 years ago.

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