Coca Cola’s adroit, questionable practices during the Second World War are legendary. The company managed to play both sides of the European front against each other with breathtaking chutzpah, opportunism, and outright greed.
I stumbled upon this facet of history (or to be more accurate it whopped me over the head with a 2×4) as I wandered an area on Long Island steeped in history, looking for my bottles n’ cans. I was going to get more than I bargained for today.
There’s a building in Garden City – now boarded up and abandoned – just past the Roosevelt Field shopping mall on Old Country Road that used to host a data center for a gigantic hospitality industry “octopus” company called Cendant. Cendant had purchased the Avis rental car agency headquarters and made it their own, so most locals still knew it as the Avis building.
I made waves at Cendant during my first few weeks at Sun Microsystems by solving a three-month-old “severity 1” NetBackup tech support escalation in fifteen minutes. As a result there were those within the company who respected my skills, and for a period of time they became one of my regular clients, until they rolled up the sidewalks and moved their headquarters to New Jersey.
It didn’t hurt that an old college friend worked there, albiet in a completely different department. She was the one who explained to me that the building had been a munitions factory in World War II, and that was why the walls were three feet thick in places, and why it’s hallways were laid out in a maze that otherwise would have made no sense.
Several years later – oh, the rich irony – I stumbled upon the disused railroad tracks that obviously had led between the factory and the Roosevelt Field airfield.
It was rather bewildering. The dusty bottle I’d pulled out of the ground said “Sparkling New Orange Soda” in stylized applique paint that indicated that it would date anywhere from the late 1930s to the early 1960s. OK, fine, there were lots of weird little fly-by-night soda brands that came out back in the day, but on the back of this one it said “Coca Cola Bottling Company”.
I was boggled. WTF?!? This was obviously a Fanta bottle. Come on now, everybody knows that Coca Cola’s version of orange soda is Fanta. Right?
But for whatever reason, it wasn’t being CALLED Fanta. Why?
I found out why.