Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
John McCain’s campaign is going GREEN … and even trying to raise some funds via this greening. As a reach out to Birkenstock wearing eco-terrorists, it seems, the McCain campaign website now had eco-friendly items” for sale. You too can have your “Bamboo Pique” “Go Green McCain Embroidered Polo Shirt with New Recycle Logo” in stone color, for just $50. A ladies bamboo T-Shirt will run your $25. An “unstructured organic cotton canvas” “Go Green McCain Visor” will run you $15. Time to raid your piggy-banks, you eco-terrorists, to help fund the “eco-friendly” McCain campaign.
$15 too much? Well, there is always the $8 note book with that new recycle logo. “The lined sheets and notebook covers are colored with organic based inks.”
There are some things that fall beyond satire.
Who do they think they’re kidding? Rebranding McCain as Mr. Enviroment? Rebranding the Republican Party as the Eco-Friendly choice? The McCain campaign must have a real disdain for the intellect of the American voting public.