It’s about framing the narrative, stupid.
This fall Republicans will trumpet John McCain’s experience and valor, and Democrats naturally will call into question McCain’s judgment and vigor. Barack Obama will throw a few sharp elbows during debates and on the stump, but the grassroots work of shaping the narrative on McCain will fall to Obama’s running mate and to other surrogates, including canvassers and ordinary voters at the precinct and neighborhood levels.
Below the break is a sampling of words and phrases to consider lobbing in McCain’s direction. Some are obvious. Some have already been used elsewhere. Some are wry. Some are harsh.
Surely McCain’s persona and positions will serve as magnets for such descriptive terms, some of which can be made to stick.
Without further ado, here is a modest first draft of a McCain Glossary. Consider the subtitle to be: Narrative Framing for Dummies.
(Cross-posted at Daily Kos and Raising Kaine.)