After a decade-long slide into semi-irrelevance, it’s now being announced that the major television broadcast networks are considering leaving behind the “free TV/advertiser supported” business model in order to turn themselves into something more closely resembling a cable operation; the idea being that they could create a second revenue stream from the same “subscriber fees” that are paid by cable and satellite operators to all the other channels those operators carry.
This has become necessary, according to the networks, partly because the market has become so fragmented…which, naturally, is cable’s fault-and presumably the fault of the disloyal viewer, as well.
Another reason driving the change is related to the desire of the networks to have a source of revenue that’s more reliable in times of economic downturn, when advertisers often try to husband scarce resources by cutting back on all their expenses, particularly advertising dollars.
Will this new change in the business model reverse the fortunes of the networks?
Is it possible that the networks are simply poor business managers?
And what about…Krystal Carey?
Tune in for the rest of the story-and we’ll find out.
