Over the last little while, I have been essaying about the New Media Economy, from What Can Newspaper Reporting Learn from Yuricon? through Can the Hero Model Save the Publishing Industry? to Can the Teaspoon Model stand up to Bloodsucker Streaming Sites?.
Now, Rupert Murdoch, NewsCorp, and Fox are real big advocates of respect for copyright:
Fox sued Warner Bros. in 2008, alleging that the studio and the movie’s producer, Larry Gordon, failed to obtain the rights from Fox, where the project had been in development.
The studios did not announce details of the settlement. But under the terms of an agreement hammered out over recent days, Warner Bros. agreed to pay Fox as much as 8.5% of the film’s gross receipts plus about $1.5 million to cover the movie’s development costs, according to a person familiar with the situation. The agreement extends to sequels or spinoffs, the person said.
So when Japanese anime is streamed by bootleg video streaming sites – why is Rupert Murdoch’s MySpace happy to continue host the videos, even after they have been informed that the material is bootleg material? Indeed, in some of the videos you can see the logo of the site that is providing legal free streams – since the bootleg was made by a “premium” subscriber to the legal streaming service.
Is Rupert Murdoch’s MySpace and Twentieth Century Fox breaking the law? Well, no – that is, they have the legal right to wait until the copyright owner notifies them of the violation.
Which is the point of the system that the Big Corporations have set up. A big firm with lucrative media can set up a unit to regularly sweep through internet for bootleg copies, and issue a legal Cease and Desist letter. But a smaller New Media company, in a smaller niche market – a smaller niche market that has seen four distribution companies shut down, restructure or go bankrupt in the last four years – does not necessarily have the resources for that operation.
And Murdoch’s MySpace will continue streaming videos for bootleg “free anime” – until made to stop.