The celebrity gossip website TMZ has published an immature tirade/flame war involving two of Sarah Palin’s daughters, Willow and Bristol. In it, both Palin daughters frequently exchange profanities with other posters and Willow, aged 14, uses a homophobic slur. This exchange, carried on over Facebook, was in response to a poster’s criticism of their mother’s new TLC show. The whole story would be little more than the softest of soft news, unless their mother had not set herself up to be the eventual leader of the party which claims sole rights over morality. There is a certain gotcha, gutter journalism quality to this story, in keeping with many Palin revelations, but it also fits well within the canon of what we already know about their mother.