Tag: messaging

Behold the Grand Misdirection — Lockbox vs the Loan-Sharks

The Austerity Rhetoric is ramping up.

The National Debt is the Issue of the Day.

How in the world are we going to pay for it — especially for all those Baby-Boomers with the audacity to dare to Retire, after working all our lives;

After paying all our lives into the Social Security Trust Fund, as our Govt required us to do.

HOW Dare We — actually expect the Govt to Pay the Benefits that we were promised?  Oh the Nerve!

Here’s the sleight of hand Hoodwink that the GOP Loan-Sharks are preparing to pull off — pay attention, because it’s a classic trick of misdirection — and it goes by fast:

It is the Federal Government that has the Legal Obligation

to payback the Social Security Trust Fund

NOT the other way around !

It is the Federal Govt that raided OUR Retirement “Cookie Jar” —

and it is the Federal Govt that needs to replace them.

What’s left of OUR “Cookies” should be permanently off the Table.

In other words, All cuts to SS Benefits should be OFF the Table.

Imagine it’s the year 2020

Imagine it’s election season in 2020 … you look around the economic and political and media landscape in America — and you’re asking yourself “What Happened?

VP Paul Ryan is Leading in all the Insta-Polls.

Ryan is considered a shoe-in after spearheading President Pence’s Ultimate Govt Diet Plan for the last 8 years.  Even though Ryan’s only real accomplishment was leading American Prosperity’s many market research programs.

Ryan must be credited with figuring out exactly How to Sell the Dog Food — and making it “palatable to the majority of the people”.   Afterall, the Pundit Class was stunned when Mike Pence eked out that Win in 2012 — given how he insisted on running on the GOP original slogan:  Time to Deconstruct Run-away Government.

With that surprise upset-win, which sent Obama packing, VP Paul Ryan seized the opportunity to get out of the number-crunching business, and move into the world of high-octane Messaging …

Who knew that an Ultra-Conservative — turned Marketing Guru — could actually become the “Leader of the Free-Market World“?

The 2020 Polls are ticking …

The Fear Campaign being waged for Oil Industry Independence

There is a battle going on for the hearts and minds of Americans, regarding our Energy Future.

Given the well-funded nature of this Ad Campaign — we probably shouldn’t expect any changes in our “Energy Economics” Future, anytime soon.

The Breaking Point

from AmericanSolutions  188 Videos



http://www.youtube.com/watch?v…

“Stop the National Energy Tax.”

 — Paid for by American Solutions for Winning the Future.

Who or What is ASWF ???

Sounds harmless, enough …

First Rule of effective Public Relations Branding:

Do No Harm … and sound innocuous.

Today the most famous Person is Mickey Mouse.

During the 2000 debates, George W. Bush spoke at a sixth-grade level (6.7) and Al Gore at a seventh-grade level (7.6).

In the 1992 debates, Bill Clinton spoke at a seventh-grade level (7.6), while George H.W. Bush spoke at a sixth-grade level (6.8), as did H. Ross Perot (6.3).

In the debates between John F. Kennedy and Richard Nixon, the candidates spoke in language used by 10th-graders.

In the debates of Abraham Lincoln and Stephen A. Douglas the scores were respectively 11.2 and 12.0.

In short, today’s political rhetoric is designed to be comprehensible to a 10-year-old child or an adult with a sixth-grade reading level. […]

Voltaire was the most famous man of the 18th century.

Today the most famous “person” is Mickey Mouse.

America the Illiterate

Chris Hedges — Nov 10, 2008 (pg 2)

I think, I’m detecting some sort of trend here …

The Medium is the Message

MdmMssgPcMdmMssgPc

copyright © 2010 Betsy L. Angert.  BeThink.org

It happened once, twice; I trust the third time could not charm me more.  I have witnessed the power of a gesture, one made without words.  I have seen the light that glows when people connect in quiet ways.  Now experienced on more than one occasion, I have come to appreciate the peaceful power of consistent communication.  I had not fully acknowledged what could be accomplished until I arrived on the scene, alone.  Then I saw it.  I felt it.  I could hardly believe that a single steadfast individual, could convey a message without words, and still receive such a resounding response.  Yet, while there, it occurred.  I was struck by what had not been apparent for near a decade. The stance of a quiet soul, stated calmly, clearly, and with care, can move more persons than I ever imagined.  

Words Matter – Mainstream Corporate

Mainstream Corporate

The ideology and ideological reality that exists in today’s society should be called Mainstream Corporate. It is mainstream and it is corporate. Tying these 2 constructs together allows us to reframe the idea of the dominant ideological structure within our political and social understanding from Left vs Right to Property vs People.



Right now, many Americans are suffering from ideological propaganda, left, right and center. That ideological propaganda is Mainstream Corporate.

The Left, present company excluded, I’m sure, is told that the Right Wing Fascists want to take away your freedom. The Right is told that the “Left Wing Socialists want to take away your freedom”.  

Insurance Industry Exec admits Michael Moore was RIGHT about Health Care

Former CIGNA Exec Wendell Potter, says Michael Moore was right!



http://www.youtube.com/watch?v…

WENDELL POTTER: I thought that he hit the nail on the head with his movie.

But the [Insurance] Industry, from the moment that the Industry learned that Michael Moore was taking on the health care industry, it was really concerned.

BILL MOYERS: What were they afraid of?

WENDELL POTTER: They were afraid that people would believe Michael Moore.

Pelosi to Insurance Giants: your “Glory Days” are over!

The Speaker of the House, took a break from serious legislation, to spell out their plan for Messaging …



http://www.youtube.com/watch?v…

Nancy Pelosi:

You see CEOs of these Industries making millions of dollars a year — indeed many of them a million dollars a month — for their ‘Leadership’ in withholding benefits, to people in NEED of Health.

let the Drum beating, begin …

Framing and Dog Training

I train dogs for a living and am a positive trainer.

We rely on reward and repetition and allow the dogs to make the decision.

Most people don't believe me when I tell them that leaving the decision up to the dog works better than making it for them. It just doesn't make any sense that we leave decisions up to the dogs – it goes against everything they know about training dogs.”How can they do something if I don't tell them what to do?”

Learning is a Journey

Telling a dog what to do too early short circuits the learning process.

Giving the answer to the test:

“The answer is 'C'… shut up kid, I said the answer is 'C'!”

might help the kid pass this test, but it's not learning. Change the test and failure is all but guaranteed.

Learning is a journey, it's not a destination. It happens in the preperation for the test, it's not just getting the right answer.

The reading, the research, the mistakes made in homework – that's where learning takes place. If a student makes that journey, they can pass any test.

Our clients often try to direct their dogs to do things that short circuit the learning process. They try to take short cuts to pass the 'test' (get the behavior).

This is a problem because we, as teachers, don't really care as much about this particular behavior at this particular time. We are more concerned with the learning process.

We want to give the dogs the opportunity to learn the underlying concepts so they can perform this behavior any time any where and be wildly successful, at which point we drop the cue on it. (grossly simplified, but you get the idea…) This also allows the dog to learn variations of this behavior and other similar behaviors very quickly.

If we drop the cue on it, or even worse, give a command (do this or else) too early, we get limited understanding, confusion and a high percentage of failure. Sure we might get to the answer faster, but what if the test changes? The learning hasn't happened. If the learning hasn't happened the dog has a very limited understanding of that behavior.

Words Matter – Anatomy and Genesis of a Winning Argument

There was this great essay the other day by Diane W: Code Talking White Trash & Exploitation Capitalism that is a must read for some uplifting real life political action.

Her framing used in the discussion was extremely interesting to me, as Diane NAILED it.  Here's some analysis of her framing from a comment I posted on her essay:

Initial Analysis 

There is NOT economic parity nor economic equal chance in this country. I have studied the actual demographics. The middle class is gone, honey, and 90% of the wealth in this country is now in 1% of the hands. There are no jobs. All these divisionary tactics keep us blaming eachother instead of the real problem. Greed. The haves and the have-nots.

  • Fairness
  • Opportunity
  • Community/Empathy

I'll give you American Axle as an example. Those hard-working factory people, men and women who may have given as much as 30 years of their lives working their butts off, just took a 50% pay cut. Now the houses and student loans and their lifestyles had reflected a certain base pay, a pay no longer available to them. What happens to the broader market when all those people are foreclosed upon, because the money is no longer there? Are you going to yell “bootstraps” at all these workers?

  • Fairness
  • Opportunity
  • Community/Empathy

When there are no jobs, neighborhoods die, stores close, people move away, schools have no tax-base. In the meantime GM exec's make 100 times what the factory workers who actually do the work make, and they send those jobs to goddamned Vietnam. Opportunity Empathy This is a class war. Husbands can't support their families, women have to work, kids have to become latch-key kids… Thats whats wrong with America!

A solution: No darling, at one time Lee Iaccoca took NO salary for a few years, probably cashed in one of his Lears to survive it, to keep his company up and running, to make sure workers could afford the cars they made. 

  • Responsibility
  • Accountability
  • Empathy 

The PROBLEM isn't those people, the problem is the greed of the rich.

This conversation is OVER.

I love the conclusion. It's a done deal. 

This is also interesting because it flies in the face of Lakoffian (is that a word?) frame construction… Values first, then metaphor…It pulls the metaphor first, the illustration of the values.

I think this is the way that frames should be built. Once you have the illustrations, you deconstruct them pull out the values and improve and expand upon the illustrations that are similarly well understood and emotive.

I really love this, Diane. It has taught me a lot. I usually demonize Iococca because of the Pinto and accountability and responsibility, but you've tapped into the nostalgia and base assumptions that were in play during his success.

It's great.

Thanks.

bump